The SAP CRM (Customer Relationship Management) application is an integrated software manufactured by SAP SE that targets business software requirements of midsize and large organisations in all sectors and industries. The main aim of SAP CRM is to manage and maintain the relationship that businesses have with their customers.
SAP CRM is integrated with other SAP modules such as Supply Chain Management, Supplier Relationship Management and Product Life Cycle Management. This allows a business to have complete control over interactions with their customers and the functions relating to them, such as invoicing, fulfilment, delivery and various others.
SAP CRM helps to maintain effective communication with customers as well as attracting new ones. It also helps to increase sale and maximise profits by analysing customers, partners and vendors.
SAP CRM will be used by a number of IT professionals, including those within Business Analyst roles.
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