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Salesforce CRM is a software which assists with Customer Relationship Management. It is a cloud-based programme which provides its users with an effective way to manage clients.

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Salesforce CRM has abilities that include Sales Management, Marketing
Automation, Partner Relationship Management and Customer Service.

This helps organisations manage their customer accounts, track sales leads, conduct and monitor marketing campaigns and provide service post sale. Salesforce CRM provides a technology stack that covers database and security as well as workflow and user interface.

As it is a popular software, for those working within the sales team it is
important that they have a strong understanding of how Salesforce CRM
works.