Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include:
14 Jul 2021
We asked Eolas Recruitment Senior Consultant Peter Kirby what advice he would give to tech workers in Ireland who might be planning a career move in the coming months. To what extent do you think...
30 Jun 2021
As the Leaving Cert exams draw to a close, now is the time to check your CAO application, make sure that you are happy with your choices, and if necessary avail of the change of mind facility. The...