Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include:
21 May 2019
Ireland’s gaming industry has expanded steadily in recent years and is poised for further growth due to developments like the popularity of eSports and the rise of mobile gaming. PwC predicts that...
8 May 2019
When Capgemini and Sogeti released the 10th edition of their World Quality Report recently, they observed that, for the first time, IT professionals ranked customer experience as the number one...