A model of internet marketing, Pay Per Click (PPC) provides paid views on
advertiser’s site by placing their advert at the top of the search engine
Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include: