Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include:
24 Mar 2021
This time last year, a Microsoft blog (5 March 2020) explained how auto-spreading malware is not the only ransomware threat that organisations and their IT teams need to worry about. Preventable...
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The chances are if you applied for a job online in the last few years, you may have encountered artificial intelligence tools. Typically, these tools aim to do things like speed up the process of...