Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include:
3 Dec 2019
The latest data shows that the financial, insurance and real estate sector had the highest average labour costs per hour at a rate of €41.58, followed by the information and communication sector at...
19 Nov 2019
Most candidates switch jobs for positive reasons. They may have outgrown their current position or want to develop new skills and progress to a more senior role. However, we occasionally come across...