Rather than organically gaining link clicks, advertisers pay a fee
each time somebody visits their page through a PPC link. The aim of PPC is for the advertisers to profit from the link click, by hoping that a sale is made through the visit.
The model aims to direct traffic to the advertiser’s website due to their
location on first-tier search engines. In order to gain their position, often
advertisers will bid on relevant keywords to ensure that their website is
Jobs that will use PPC include:
16 Jul 2019
While Dublin was recently ranked the number one large city in the world for foreign direct investment, there is huge pressure on accommodation in the capital. Eolas Recruitment increasingly finds...
2 Jul 2019
A complaint we often hear from employers when hiring for tech roles is that “nobody wants to do a day’s work anymore”. Usually, the employer gets this impression when a candidate appears more...