The MQ Series refers to the Gartner Magic Quadrant which is a succession of
market research publications created by the Gartner Inc. company. The
reports utilise evaluation matrix to analyse the current positioning of
companies based within the technology market and rates these businesses
on a set of defined areas to determine both their strengths and weaknesses.
Many businesses will use the Gartner MQ to evaluate vendors before
committing to the purchase of a technological product, service or solution.
Each vendor is evaluated on tight criteria that includes vision completeness and the ability to execute, and then they are categorised into one of four quadrants depending on their results. The categories include leaders, challengers, visionaries and niche players.
Leaders are defined as the top of the matrix, and score high in criteria sections. They are often well-established companies that boast large customers bases and a strong position within the market.
Challengers are close behind market-leaders; however are categorised within this section because it appears that the business lacks vision but could potentially upgrade if plans are improved.
While visionaries are small companies that have big, but reasonable, visions for their progression, they are not yet able to execute these goals.
At the bottom are the niche players who are considered to lack both vision and execution; these are usually start-ups.
Project Leaders, and those within management roles, will need to keep an eye on the MQ series to make sure the business they work for is categorised in a favourable section. Additionally, they may need to come up with strategies to improve rankings.