A digital strategy is required to ensure a business, department or individual responds to changes or advancements in digital technology.
These developments may be new technology, updates to existing technology or an increase in the organisation’s digital ability, independent of market changes.
A digital strategy should be based upon industry research, evaluated and implemented to maximise the benefits to the business and limit any disruption within the organisation. The digital strategy should be actionable and measurable.
Jobs that utilise digital strategy include: