PPC Manager
Waterford
2
€30,000 - €50,000 OTE
Ref: E16158NB
Job Description
My client is seeking an experienced PPC Manager to join their team in Waterford. You'll enjoy working in a flat organisation and where your input is valued.
About the role:
- Build, run and optimize paid search campaigns across search platforms
- Analyse daily data to spot trends and opportunities
- Continually A/B test Ads and landing pages to maximize performance
- Improve account structures and constantly follow account best practices
- Frequently create landing page briefs and interact with cross-functional sales and development teams to improve the product.
- Conduct regular competitor research
- Attend product related events with Google, Bing and other suppliers
Key Performance Areas:
- Take responsibility for the P&L of a multi-million Euro budget and business function
- Draft forecasting and strategies to present back to senior management to drive the product
- Draft clear business cases to future improvements to the product
- Work with key stakeholders across the company to ensure successful product releases, maintenance and upgrades
- Share knowledge with other channel representatives to benefit the business
- Ensure all add campaigns lead to a positive ROI aligned with business targets
- Ensure all campaigns with service providers are run at an optimal level
Knowledge:
- Paid Marketing Strategies
- Product management life cycle
- Product or project management experience
- PPC Knowledge
- Effective reporting and communication experience
- Efficient in Excel
- Product development with local teams
- 2.1 Degree in Business, Finance, Economics, Marketing, Advertising or similar.
- Technical and Analytics Mind-set
- Able to write enticing copy
- Enjoys working on complex datasets
Advantages:
- Google AdWords, Bing, media buying or Performance Agency experience
- 1.1 in a numerical related degree
