PPC Manager

PPC Manager
Waterford 2 €30,000 - €50,000 OTE Ref:

Job Description

My client is seeking an experienced PPC Manager to join their team in Waterford. You'll enjoy working in a flat organisation and where your input is valued.

About the role:

  • Build, run and optimize paid search campaigns across search platforms
  • Analyse daily data to spot trends and opportunities
  • Continually A/B test Ads and landing pages to maximize performance
  • Improve account structures and constantly follow account best practices
  • Frequently create landing page briefs and interact with cross-functional sales and development teams to improve the product.
  • Conduct regular competitor research
  • Attend product related events with Google, Bing and other suppliers

Key Performance Areas:

  • Take responsibility for the P&L of a multi-million Euro budget and business function
  • Draft forecasting and strategies to present back to senior management to drive the product
  • Draft clear business cases to future improvements to the product
  • Work with key stakeholders across the company to ensure successful product releases, maintenance and upgrades
  • Share knowledge with other channel representatives to benefit the business
  • Ensure all add campaigns lead to a positive ROI aligned with business targets
  • Ensure all campaigns with service providers are run at an optimal level

Knowledge:

  • Paid Marketing Strategies
  • Product management life cycle
  • Product or project management experience
  • PPC Knowledge
  • Effective reporting and communication experience
  • Efficient in Excel
  • Product development with local teams
  • 2.1 Degree in Business, Finance, Economics, Marketing, Advertising or similar.
  • Technical and Analytics Mind-set
  • Able to write enticing copy
  • Enjoys working on complex datasets

Advantages:

  • Google AdWords, Bing, media buying or Performance Agency experience
  • 1.1 in a numerical related degree

 

 

Consultant Details

Nicola Byrne's Profile Picture
Name: Nicola Byrne
Title: Senior IT Recruitment Consultant
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