Marketing Strategy Manager

Marketing Strategy Manager
Dublin 2 Negotiable Ref:

Job Description

My Dublin based client is looking for a Marketing Director to join their team, to develop and deliver ‘Go-To-Market’ strategies.

Job Responsibilities

  • Develop and execute the ‘go-to-market’ strategies, to drive growth for the company’s online portfolio
  • Support current and new programme launches in traditional and new markets
  • Collaborate with cross-functional leadership teams and stakeholders, ensuring the successful design and delivery of B2B and B2C strategies
  • Plan and develop product launches and market activation plans
  • Manage the company website design and content as well as broader digital real estate in support of the optimum market engagement and applicant journey
  • Lead on the development of marketing and sales collateral, including, digital campaigns, sales decks and customer presentations
  • Conduct market research, analysis and benchmarking to identify target customers, market trends and competitors
  • Create and manage a budget for go-to-market activities, including advertising, events and promotions, driving value improvement and optimising ROI
  • Drive CRM optimisation as a marketing, recruitment and reporting tool and enabler of strategy development and implementation
  • Develop and manage relationships with external vendors, such as marketing and recruitment partners, advertising agencies and event planners
  • Build and maintain relationships with external vendors, such as recruitment and marketing partners, advertising agencies and event planners, etc.

Experience Required

  • 5+ years’ experience in a senior management level Marketing role, 8+ years’ experience within a Marketing position
  • Proven track record of successfully delivering go-to-market strategies, from development to implementation
  • Expertise in Digital Market Strategy
  • Extensive knowledge of optimizing and implementing marketing tools such as CRM
  • Previously guided teams through the use of digital marketing tools, to implements marketing and recruitment strategies

Essential and Desirable Skills

  • The ideal candidate will be a highly motivated, ambitious and creative profession with an entrepreneurial mind-set
  • Strong analytical skills with the ability to use data to inform business decision making
  • Project Management skills, with the ability to prioritise and manage multiple projects simultaneously
  • Excellent communication and collaboration skills

Educational Requirements

  • Third Level Degree in relevant field

Working Hours & Benefits

  • Hybrid working model
  • Pension scheme
  • Gym
  • Childcare support
  • Additional leave opportunities
  • Employee assistance programme
  • Other attractive benefits

Consultant Details

Stephen Daly's Profile Picture
Name: Stephen Daly
Title: Director
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