Marketing Strategy Manager

Job Responsibilities

• Develop and execute the ‘go-to-market’ strategies, to drive growth for the company’s online portfolio
• Support current and new programme launches in traditional and new markets
• Collaborate with cross-functional leadership teams and stakeholders, ensuring the successful design and delivery of B2B and B2C strategies
• Plan and develop product launches and market activation plans
• Manage the company website design and content as well as broader digital real estate in support of the optimum market engagement and applicant journey
• Lead on the development of marketing and sales collateral, including, digital campaigns, sales decks and customer presentations
• Conduct market research, analysis and benchmarking to identify target customers, market trends and competitors
• Create and manage a budget for go-to-market activities, including advertising, events and promotions, driving value improvement and optimising ROI
• Drive CRM optimisation as a marketing, recruitment and reporting tool and enabler of strategy development and implementation
• Develop and manage relationships with external vendors, such as marketing and recruitment partners, advertising agencies and event planners
• Build and maintain relationships with external vendors, such as recruitment and marketing partners, advertising agencies and event planners, etc.

Experience Required

• 5+ years’ experience in a senior management level Marketing role, 8+ years’ experience within a Marketing position
• Proven track record of successfully delivering go-to-market strategies, from development to implementation
• Expertise in Digital Market Strategy
• Extensive knowledge of optimizing and implementing marketing tools such as CRM
• Previously guided teams through the use of digital marketing tools, to implements marketing and recruitment strategies

Essential and Desirable Skills

• The ideal candidate will be a highly motivated, ambitious and creative profession with an entrepreneurial mind-set
• Strong analytical skills with the ability to use data to inform business decision making
• Project Management skills, with the ability to prioritise and manage multiple projects simultaneously
• Excellent communication and collaboration skills

Educational Requirements

• Third Level Degree in relevant field

Working Hours & Benefits

• Hybrid working model
• Pension scheme
• Gym
• Childcare support
• Additional leave opportunities
• Employee assistance programme
• Other attractive benefits