The Digital Consultant role can vary in different companies; however, the role involves helping an organisation exist to its full potential online on platforms such as websites, mobile phones, networks and any other cutting edge technologies. A Digital Consultant should have extensive knowledge and experience in all aspects of digital marketing, advertising, SEO and know how to help an organisation achieve long and short-term goals.
The responsibilities of a Digital Consultant mainly include SEO services, advertising, web design, social media and social media services. A Digital Consultant should have enough expertise to do each role, as well as directing a team. Key responsibilities include planning and preparing digital marketing strategies, researching social media strategies, digital project management and PPC.