A customer relationship management role involves working as one of a team of specialists who are responsible for managing customer relationships and maintaining a customer-focused approach within an organisation.
Customer relationship managers are responsible for understanding their organisation they are working in and, where possible, adding value to the service they provide.
Key responsibilities of a customer relationship manager include:
Most customer relationship management roles require a degree in computer science or engineering, though in rare cases other STEM subjects are acceptable.
As a managerial position the role also requires at least three years of industry experience. Professionals looking to break into customer relationship management typically have extensive experience in direct and digital marketing and a strong background in customer acquisition and retention strategies.
Other key skills required for the role of customer relationship management are:
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