Customer Relationship Management (CRM) Managers offer advice to deliver a direct marketing process, and technologies, which enable the best customer relationships. Successful CRM Managers will help clients through a defined customer strategy, customer experience, channel optimisations and customer journeys. By working closely with technology delivery partners on behalf of a client, they will bridge the gap between customers and clients, as well as business and technology.
CRM managers will use their extensive experience in the industry to help reduce any risks by implementing solutions that simultaneously identify success factors and issues which may put a project at risk. The CRM Manager will work with the customer service team, marketing staff and operations to maintain a more customer-focused attitude within an organisation to create loyal, lifetime customers. The CRM Manager is also responsible for retention campaigns, from conceptualisation through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution. A CRM manager will also work alongside the sales team to achieve targets, as well as train and support employees who use CRM software.